Communications Degree Program Partners With South Carolina ETV: TV Production Classes to Start Fall 2012

April 3, 2012 at 8:00 am

Communication majors will be making news, literally, this fall as a result of a collaborative agreement signed this spring between South Carolina Educational Television’s community station in Spartanburg, ETV Upstate, and the University of South Carolina Upstate.

The new agreement provides 300-level TV production classes that will emphasize skills such as directing, lighting, audio, and studio performance. Students will now have on-campus access to industry-standard video production facilities and will offer students hands-on video production experience and coursework.

The new agreement provides 300-level TV production classes that will develop and sharpen directing, lighting, and audio skill sets. Students will now have on-campus access to industry-standard video production facilities, and they will receive hands-on, real-world production experience and coursework. The students will be given an opportunity to create videos promoting university events and submit packages to national video production competitions.

“The collaborative agreement with ETV Upstate provides USC Upstate students with the ideal location, equipment and personnel to usher their experience in media learning to a professional level,” said Jimm Cox, chair of the university’s Fine Arts and Communication Studies Department.

“Hands-on experience with modern first-rate equipment is invaluable and will give our students the edge in today’s job market,” said Dirk Schlingmann, dean of the College of Arts and Sciences. “This agreement will help to attract high quality students to USC Upstate.”

ETV Upstate, a community station of South Carolina ETV, is located in the Media Building on the USC Upstate campus. The station has produced educational programming for over thirty years and has collaborated with the university on a number of projects over those years including distance learning for the Mary Black School of Nursing, producing a weekly community affairs show,  and using ETV employees to teach as adjunct lecturers.  This agreement leverages the collaboration and ETV’s commitment to public education.

“With the rapid-fire changes happening in technology today, providing real-world experience has never been more important.  We’re proud to partner with USC Upstate to help transform Communication students into the next generation of industry professionals,” said Linda O’Bryon, President of ETV.

Gary Mattingly, who spent over 30 years as a television reporter and anchor in markets around the United States, and Dr. Warren Bareiss, who brings over a decade of media analysis and video production classroom experience, will teach the fall courses.

Mattingly says, “This is a welcome addition for USC Upstate students. Now they can put their classroom knowledge together with practical applications learned in the studio and be more prepared and competitive in the media. This is the next step in making USC Upstate one of the best schools in state for preparing Electronic Media and Journalism students.”

The addition of the ETV Upstate classes comes as the Fine Arts and Communication Studies Department adapts to a rapidly changing media and communications environment.  The next academic year also marks a new focus that combines journalism and electronic media into a single mass media concentration.

For more information on the agreement or the communications degree program, contact Jimm Cox at jcox@uscupstate.edu or (864) 503-5697.