Visual Arts Program Graduate Wins Greenville ADDY Competition

April 4, 2012 at 11:51 am

Stacey Gardner, a December 2011 graphic design graduate of the University of South Carolina Upstate’s Visual Arts Program, is already receiving professional acclaim from her peers. On Feb. 18, 2012, the 27-year-old Fulton, N.Y. native received a Gold Student ADDY award, for her Guinness Heist Campaign from the American Advertising Federation (AAF) of Greenville at their awards ceremony held at Zen Greenville.

ADDYs are considered the industry’s most prestigious creative achievement, and many in the advertising field strive for it. They are presented each year by the AAF which is made up of 40,000 professionals in 200 national clubs. The Greenville, S.C. chapter presented Gardner with the ADDY.

Their awards are for the advertising industry much like the Grammys are for the music industry.

Gardner entered three ads in a series.  The first, called “The Really Long Straw Technique” shows connected straws bent towards the beer glass. The second ad, “The Drunken Cowboy Technique,” shows the glass held by a lasso.  Finally, the third ad, called “The Old Geezer Technique,” shows a walking cane touching the glass.

Student ADDY Chair Jesse Larson says, “We are very proud of Stacey and the other students who participated and look forward to increasing interest in the years to come.” Larson is a graphic designer with Erwin Penland in Greenville.

Lisa Anderson, associate professor of graphic design, says Gardner’s project was originally intended to be part of her senior seminar portfolio.  Anderson felt it was so well done that she encouraged Gardner to enter the ads.  When Gardner won, Anderson was one of the people cheering in the audience.

Gardner acknowledges the university’s help in helping her launch her professional career and helped her grow as a designer.

 

 
Anderson started the Visual Arts Program in 2000 from scratch to 110 students, presently.  The art studio degree is accredited by the National Association of Schools of Art and Design (NASAD).

For further information, contact Stacey Gardner at gardnes6@email.uscupstate.edu, Lisa Anderson at (864) 503-5829 or landerson@uscupstate.edu, or the American Advertising Federation of Greenville at www.aafgreenville.org.