MACON, Ga. – Student-athletes from the Atlantic Sun Conference took to social media last week to reveal a new brand identity that will be rolled out for the ASUN’s 39th year of athletic competition on July 1.
Unveiling the new identity through the efforts of its student-athletes displays the ASUN’s commitment to its student-first approach, a core element of the “We Can” messaging platform. Always placing Students First, the conference continues to Rise on the strength of past success and fulfill its mission of elevating student-athletes toward brighter futures, to Connect all ASUN constituents in common objectives and to Impact lives in the classroom, in competition and in the community.
“We pride ourselves on innovation and youthful energy, and we stand on a very strong foundation set by our student-athletes,” said ASUN Commissioner Ted Gumbart. “To unveil a new brand identity with marks that reflect a dynamic personality and our bright standing in college athletics is tremendous for everyone associated with the ASUN. To have our student-athletes contribute significantly to the design process and to own the reveal process supports one of our primary beams–students first. This is truly a new day for the ASUN, and we look forward to connecting with today’s ASUN family, and tomorrow’s students and student-athletes by promoting the ASUN through this new identity.”
The new mark will be used in association with each of the ASUN’s 19 sponsored sports. The ASUN worked to develop the new identity in partnership with SME Branding, a New York-based company that has successfully positioned itself as an industry leader in the rebranding of a variety of major sports organizations. Fueled originally by the conference’s Student-Athlete Advisory Committee (SAAC), the ASUN and SME solicited input from a wide audience including student-athletes, administration, coaches, faculty and more.
The new mark incorporates a contemporary rising sun–representing the promise of each day’s growth and the expectation of a continued bright future–into a bold, solid “A” symbolizing the ASUN’s strength and stability.
The versatility of the two-color mark will enable each of the eight ASUN member institutions and eight affiliate members to display the logo in their own colors. The student-led reveal highlights the start of a transition to the new identity which will be deployed universally beginning July 1. Fans will notice the branding in many applications including uniforms, merchandise, venue signage and awards, along with websites, social media and in live events available on ESPN3 and broadcast television.
The ASUN is an NCAA Division I conference with eight member institutions committed to Building Winners for Life. The ASUN meets the challenge of maintaining the highest standards in academic and athletic achievement with a true balance between student and athlete. The ASUN includes seven of the nation’s top 50 media markets and comprises a blend of the most prestigious and dynamic private and public institutions in its footprint: Florida Gulf Coast University, Jacksonville University, Kennesaw State University, Lipscomb University, New Jersey Institute of Technology, University of North Florida, University of South Carolina Upstate and Stetson University.