Sturtevant to Hold Fundraising in Higher Education Workshop

August 14, 2012 at 6:38 pm

Bill Sturtevant, a nationally-recognized specialist in major and deferred gifts and planning and solicitation strategies, will conduct a half-day workshop on fundraising in higher education for USC Upstate faculty and staff.

The workshop will be held on Thursday, Sept. 20 from 8 a.m. until noon in the J.M. Smith Boardroom of the Health Education Complex. Interested persons should contact Lynn Young in the Advancement Office at or (864) 503-5209 by Monday, Sept. 16 to confirm their attendance.

Sturtevant is one of the nation’s leaders in fund development. As Senior Principal Gifts Consultant at the University of Illinois Foundation, Sturtevant guides relationships with individuals and families who are capable of gifts at a level of $5 million and above.

He has been directly involved in obtaining more than $600 million in major gifts for the University of Illinois.  In the University’s recently completed campaign of $2.25 billion the Principal Gifts Office guided the effort to secure 65 gifts of $5 million or more plus numerous major gifts below that level. Click here to learn more about Bill Sturtevant.

This workshop comes as USC Upstate’s capital campaign, Carolina’s Promise: Expanding Excellence in the Upstate, prepares to move into its public phase. The workshop will include the following topics:

What’s New in Major Gifts Fundraising: Is there anything new in the quest for major gifts?  There is!  And it’s important that you know.  Find out where the field is now and what the future holds.  There has never been a time of more dramatic change.  You need to know how to anticipate the problems and opportunities – and come out a winner.

The Anatomy of A Major Gift: Discover the dynamics of prospect identification, cultivation, and solicitation – plus the role of stewardship as a cultivation tool in securing the big gift.  Discover what makes major gifts different and how that affects our approach.

The Marketing of Major Gifts: The concepts of marketing are as vital to successful major gifts fundraising as they are to sound business practice.  You’ll discuss such strategies as institutional positioning, market segmentation, donor profiles, and gift options – and how they affect the exchange relationship.

Managing the Major Gifts Process Through Moves Management: A pragmatic, workable framework for managing the long-term relationships involved in major gifts fundraising.

  • How The Moves Management System Will Assure Your Success
  • Cultivation:  Ideas, Techniques, And Strategies
  • Matching Strategy To Giving Capacity
  • Involving Other Partners In The Process of Cultivation

Profiles of Major Gift Prospects: What we know, and perhaps more importantly, what we don’t know about special gift prospects.  What really motivates donors?

Determinants of Success In Asking For The Gift: The key strategy decisions leading to the successful gift solicitation will be analyzed.

  • Who Does The Asking
  • For What?
  • How Much?
  • Where?
  • When?