USC Upstate alum partners with hip hop mogul

April 30, 2013 at 10:37 am

Matt Monday (formerly Righchus), is happy to announce his partnership with BluRoc and DD172 media collective, owned and operated by hip hop mogul, Damon Dash.

In 2011, Monday, whos’ real name is Matthew Bostick, received a bachelor of arts in journalism from the University of South Carolina Upstate.

Through his partnership with BluRoc, Monday will begin S.W.I.M Music Group LLC,  giving him complete creative control over his brand and distribution provided by BluRoc/DD172.

“I’m excited about this move,” says Matt Monday.”This is good for the progression of our plan to rebrand me as an artist.”

After being named ‘Best Local Hip Hop Artist’, by readers of the Charleston City Paper, for the fourth consecutive year, he felt the need to change his brand name.

Righchus represents a younger emecee, and according to the artist, he is no longer the kid sneaking out of church to participate in freestyle battles, or the college student rapping about “Sweetgrass & Supras.”

“I’m getting older and my music has grown with me,” he said. “It’s almost as if I’m a new artist.”

Despite the name change, Monday maintains his management deal with Million Dollar Dreamz, and will continue to make good music for his loyal fans.

“I can’t wait to expose my fans to everything we’ve been working on,” he added.

Following the release of his third LP “Black Cradles” in July 2012, Monday began working with Mckenize Eddy, co-founder and President of BluRoc and one of the co founders of DD172 media collective. He was also featured on her mixtape “El Presidente.”

“We are excited to work with Matt Monday,” said Mckenize Eddy. “He’s a pillar of the the Charleston Hip-Hop community…just music in general.”

Monday plans to release two new singles during the month of May, followed by an official album in the summer.