USC Upstate Names Kesha Boyce Williams Associate Vice Chancellor for Strategic Communications and Marketing

March 30, 2022 at 11:49 am
Williams

The University of South Carolina Upstate today announced Kesha Boyce Williams as its new associate vice chancellor for marketing and strategic communications. Williams will provide strategic leadership, oversight and tactical and technical direction to the institutional marketing and communications team in support of the University’s strategic direction. In her role, she will help raise the profile of USC Upstate by fostering a spirit of collaboration and delivering creative, compelling and high-impact content.

“Accomplishing our vision and achieving the greatest impact in the lives of our students and in the Upstate region requires effective and strategic communication,” said USC Upstate Chancellor Bennie Harris. “Kesha Boyce Williams’ wealth of communication leadership experience in higher education and other settings will be vital as we elevate our work and propel USC Upstate forward. I am grateful she has chosen to join our team.”

Prior to joining USC Upstate, Williams served for nine years as the public information director for Clemson University, where she created and implemented strategies for communications, marketing and social media content. She served as a division plan administrator for Clemson’s Inclusion and Equity Plan, and was the leader of digital communication on the university’s crisis management team.

“I feel very blessed and honored to be joining the University of South Carolina Upstate at this transformative moment in the institution’s history under the leadership of Chancellor Bennie Harris,” Williams said. “USC Upstate continues to build on a great culture of educational impact that has produced generations of scholars and leaders and provided research and scholarship that has changed lives. I am excited to be working with the marketing and communications team to share more stories about the impact of a USC Upstate education in this state, nation and world.”

Williams said her appointment is a homecoming of sorts. In the summer of 1989, while she was still a high school student, Williams participated in The Models of the Mind program at the South Carolina Honors College. Two years later, Spartanburg CBS affiliate WSPA-TV supported her involvement in a summer journalism program at Northwestern University, where she later enrolled as an undergraduate.

Williams also served as web project manager for Oberlin College, a private liberal arts college and music conservatory in Oberlin, Ohio; communications manager for the Cleveland Museum of Art in Cleveland, Ohio; and web services manager at The Cleveland Institute of Art. She was a web content manager for Catholic Relief Services, director of communications and online marketing for America’s Promise, and new media manager for The Points of Light Foundation. Early in her career, Williams produced content for Knight Ridder/Tribune properties and Tribune Media Services, and was an intern for The Laurens County Advertiser.

She earned a Bachelor of Science in journalism from Northwestern University and a Master of Arts in communications, culture and technology from Georgetown University in Washington, D.C.